EXPLANATION OF HOW MY INITIAL IDEAS EVOLVED FROM RESEARCH TO FINALISED CONCEPTS. My initial idea was inspired by the recent dea th of the rock legend, the prince of darkness Ozzy Osbourne. l wanted to create a music festival webpage that will be a tribute music festival to Ozzy Osburn music festival to attract rock and metal enthusiasts as well as to attract Ozz y Osborne fans. However, after conducting research, I realised that the majo r ity of the respondents wouldn't atte nd a tribute music festival. l created a mock-up of what l would like f or it to look like but l soon realised that l wasn't using the feedbac k of my research . l then later came up with a pop music festival that followed the feedback of the primary research which showed that the majority of the respondents were 18 years old or under which is mainly students .This led to the concept of a back - t o - school pop music festival that...
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